Ask Tries Hard to Go Low-Budget

get_more.jpg

Fallon, London just put together these new spots for Ask.com. They've got that VHS vibe going on and are weird, but oddly watchable. (We liked Algorithm best, probably because of the dancing.)

With the failure of Jeeves and the new face of Ask, characterized by that cryptic billboard campaign, it took us awhile to warm up to the brand's quirky new personality. The ninja effort probably helped.

What we like about the new Ask is that they manage the random humor well but don't go all left-field - all efforts serve the purpose of delivering the same, consistent message in different ways.

Smart. Why is that so hard to do?

by Angela Natividad    Jul-26-07   Click to Comment   
Topic: Brands, Online, Strange   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Algorithm. Nice. Also liked the random monkey one.

Posted by: Step Schwarz on July 29, 2007 1:18 PM





Stanton Optical


Featured FREE Resource: