Folgers: The Best Part of Waking Up is Sewage in Your Cup
Usually we think it's really cool when an ad appropriates some every day object to deliver its message, but in the case of coffee and steaming manholes, the collaboration is less than savory.
The text on this one-year-old Folger's ad reads, "Hey, City That Never Sleeps. Wake up. Folgers."
Dude, can you imagine walking over that manhole and going, "WTF is that damp dirty mist that's just accosted me? Oh wow, it is a giant cup of Folger's coffee." The very thought drives us straight into the arms of Starbucks.
Well, no, not even. Maybe Jamba Juice. The thought of coffee a la manhole just puts us off the whole idea.
[Ed: Pardon this story. Our co-Editor just woke up from a year long nap and forgot to restart her RSS reader. She was roundly chastised in our daily coffee klatch this morning and she promises not to nap so long ever again.]