Dear Coke: Vitamin Soda is Gross, and the '90s isn't Yet a Vintage Decade

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Say hello to Diet Coke Plus, an - in our opinion, misguided - attempt to keep snacky drinks relevant in the American health craze. In less than a year, we'll bet you $5 this vitamin- and mineral-enhanced beverage is off the shelves and lost in the shuffle of other badly-planned notions, like Vanilla Coke.

Here's a crazy idea: salad at some point in the day, and lots of water - not that flavored stuff hopped-up on still more vitamins.

Did we mention we hate the cyan-crazed '90s vibe of the Coke Plus packaging? Way to be dated, guys.

Written by Angela Natividad    Comments (7)     File: Bad, Brands, Packaging     Aug- 8-07  
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Comments

Coke isn't the only one trying to ride this train. Pepsi has Diet Pepsi Max (http://en.wikipedia.org/wiki/Diet_Pepsi_Max) and Tava - both fortified with somethin' and chock full of cheesy graphics.

Posted by: Sean on August 8, 2007 12:01 PM

$5? actually, it's the same price as regular coke. except it has some vitamins in it. so if i'm going to drink crappy coke, what's the harm in chugging down a few vitamins and minerals in the process?

Posted by: fuel on August 8, 2007 12:56 PM

The reason for the '80s design is obvious, if you think like a committee of Atlanta executives, that is.

They want the look to recall vitamin bottles, most of which were designed in the heyday of FDA authority abdication in the late seventies through mid-eighties.

If I could stick pics in here, I'd show you the lost-at-birth juxtaposition of Centrum and the silly new Coke. -tig

Posted by: Tig Tillinghast on August 8, 2007 03:08 PM

The reason for the '80s design is obvious, if you think like a committee of Atlanta executives, that is.

They want the look to recall vitamin bottles, most of which were designed in the heyday of FDA authority abdication in the late seventies through mid-eighties.

If I could stick pics in here, I'd show you the lost-at-birth juxtaposition of Centrum and the silly new Coke. -tig

Posted by: Tig Tillinghast on August 8, 2007 03:12 PM

I'd recommend 7-Up doing a lenticular label with the bubbles rising as they become vitamin pills just before they burst into a miasmatic cloud shimmering into the brand. Or, they could show a Coke drinker barfing.

Posted by: Geoff Bush on August 8, 2007 03:26 PM

I liked vanilla Coke.

Posted by: Mo P on August 8, 2007 04:18 PM

At my local market it is priced at 1.19 in the store, and 1.00 in the outside vending machine. It doesn't taste bad, and since I drink Diet Coke anyway, why not get any vitamin benefit it may have. Ive actually made diet drinks my acquired taste. Im off track...The design doesn't especially bother me either, I agree it is very similar to early Centrum, but like other odd "flavor balloons" such as Tropical Pepsi, Cranberry Sierra Mist and Pepsi Holiday Spice, it will probably live a month or so.

Posted by: PainXtreme on August 8, 2007 10:34 PM

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