Starbucks Bestows Music on Patrons to Promote iTunes Collabo

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We'd never have guessed that espresso, electronics and easy listening were a match made in heaven, but that's probably why we're not Starbucks or Apple. Observe chummy Schultz and Jobs at left.

To promote the fresh-formed relationship between two masters of addiction, Starbucks baristas will be giving away 1.5 million "Song of the day" cards per day between October 2 and November 7, totaling 50 million free songs.

The cards can be redeemed on iTunes.

And to make its musical fare more compatible with iTunes users who may not have an iPod or Mac on them in-store, Starbucks will also start selling "digital release" cards that enable you to download albums online.

by Angela Natividad    Sep-24-07   Click to Comment   
Topic: Brands, Direct, Mobile/Wireless, Online, Promotions   

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