42Below Vodka Gets Wicked with Would-Be Virals We Want to Watch


We're crazy about these new spots for 42Below vodka. Mainly because they feel the same way we do about slavery. ("And MACHINES!")

See Good Thought, Canada, Bestest, Wallaby (flippin' awesome), Feijoa (New Zealand's claim to fame?), and Cows (a message about drinking responsibly).

If we didn't already have a vodka to snuggle close to us at night, we'd pick you, 42.

by Angela Natividad    Nov-29-07   Click to Comment   
Topic: Brands, Good, Online, Video   

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You missed the one on bees, my personal favorite.

Posted by: Andrew Lankford on November 29, 2007 5:36 PM

Totally didn't. That's the slavery one.

I'm glad that was your favourite too. It confirms our belief in that our taste is end-all of taste.

Posted by: Angela on November 29, 2007 6:01 PM

I love the 42 Below adverts. Cheaply produced and highly effective! the new one are pretty good, although I do prefer the whacky, earlier versions.

My favourite has to be the one where they slam Britain!

Coincidentally, I wrote about their adverts myself a few days ago.

Posted by: Daan Jansonius on November 30, 2007 6:24 AM

You are right. Kind of glossed over the first link and just saw the big list, but it worked in my favor. I was Bees last, which definitely the best upon which to end.

Posted by: Andrew Lankford on December 3, 2007 3:05 PM