Suffering Crises Untold? Pray a Hi! Photographer Finds You

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For Sri Lankan society magazine Hi!, Leo Burnett Solutions Inc. put together three ads with a dark (but friendly!) feel.

The tagline: "Everyone smiles for Hi!" The angle: Even in miserable situations (a funeral, a riot, a stampede of Nazis or psychotic clowns) you're still gonna smile for a Hi! photographer.

The effort will appear on TV and in magazines, as well as at high society functions in the form of what the PR people call "quirky activations." Is that a euphemism for "overhead projectors"?

by Angela Natividad    Dec-20-07   Click to Comment   
Topic: Campaigns, Commercials, Good, Television   

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