Bacardi Sells Rum by Hocking Mystery Suitcase

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First Bacardi told us about the mysterious travellers of Murmansk Route. Then it said the mysterious travellers of Murmansk Route have something that will change our lives.

To get it, all we have to do is bid for a locked suitcase on eBay.

Not sold? Watch the video, which actually still won't win you unless you speak Spanish, and even then, odds remain 50/50.

The campaign was put together by seisgrados for Bacardi Superior, which perhaps figured spending $49 for life-changing rum would seem 10 times more appealing when compared with EU6300.00 for a life-changing suitcase.

If you win it, tell us what's inside so we can laugh with practiced vigor.

by Angela Natividad    Jan-29-08   Click to Comment   
Topic: Brands, Campaigns, Guerilla, Online   

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