Under Armour Seizes the Future ... for Shoes!

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Under Armour's advertising in the Super Bowl this year. And it doesn't want to do funny.

The ad teasers take place in Under Armour City. Get a load of the grit-is-gorgeous feel. (The creators bear crosses from previous successes, which include The Matrix and 300.)

The CGI-abusing spots are for The New Prototype (a shoe, though we briefly swore it was a new modem), coming out May 3rd. The first spot will air a week or so before the Super Bowl. We're not clear if that's the same one Under Armour will use during the Super Bowl.

We hope it's got a new one to blow on that overpriced slot, considering the ad of choice marks Under Armour's virgin foray into the football/ad bonanza.

by Angela Natividad    Jan-23-08   Click to Comment   
Topic: Commercials, Online, Promotions, Super Bowl 2008   

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Comments



Comments

Yeah this is a fine ad but I don't think anyone is going to base a religion on it like they did with The Matrix.

http://religion.wikia.com/wiki/Matrixism

See what I mean.

Posted by: Matrixism on January 24, 2008 4:54 PM

Yeah this is a fine ad but I don't think anyone is going to base a religion on it like they did with The Matrix.

http://religion.wikia.com/wiki/Matrixism

See what I mean.

Posted by: Matrixism on January 24, 2008 4:54 PM




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