Computers Go Back in Time to Celebrate Broadband Invasion of TV Turf. Wait, What?

emmys-mtm.jpg

Word has it that broadband content is now eligible for Primetime Emmy Awards. Whether that flatters broadband shows or the sleepy Emmys is anybody's guess; it's all the same in the media melting pot.

To spread the news, WONGDOODY prepared a print campaign with Mary Tyler Moore and that bigoted dad from All in the Family. Computers have been stitched into their environments. Headers read, "Welcoming Broadband to the World of Television."

Creative will appear in print and online. There will also be an "aggressive online word-of-mouth effort."

Oh, yeah: Because that big, bad PR really twisted our arms.

by Angela Natividad    Feb-13-08   Click to Comment   
Topic: Campaigns, Online, Outdoor, Strange, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: