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Converse and Dr. J? No Way.

dr-j.jpg

For some brands, deep association with a celebrity isn't enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a ... whenever.

Watch closely while Converse tries hard to invite a comparison between itself and Dr. J. (The firm responsible: Anomaly.) At best, you'll wish out loud for a return to the glory days of b-ball. At worst, you'll feel a little fragmented.

Because what does Converse have to do with basketball? As kids, it was hard enough to walk in our Chucks. (Either because they were too big, or because they were an awkward shade of green.)

Don't get us wrong, Converse. We get what you're doing. But there's a big difference between the sporty elegance that defined the Doc, and the middle-child quirkiness that we (personally) associate with you.

And it's a difference we'd like to maintain.

Update: Okay, so the Doc wore Converse. And Converse and b-ball have a long and illustrious history together. Which, in all that context, makes the Converse + Doc J comparison not only valid, but delightfully fruitful and meaningful for the brand.

Us = pwned royally.

by Angela Natividad    Feb-15-08   Comments (6)    File: Bad, Brands, Celebrity, Online, Video
  

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Comments

ummm...the Doc wore converse - he's wearing them in that particualr highlight

Posted by: ray on February 15, 2008 2:53 PM

Ummm, have you heard of Dwyane Wade?
He also wears Converse.

Posted by: sarah on February 15, 2008 2:59 PM

from wikipedia:

The company's main turning point came in 1917 when the Converse All-Star basketball shoe was introduced. Then in 1921, a basketball player named Charles H. "Chuck" Taylor walked into Converse complaining of sore feet. Converse gave him a job. He worked as a salesman and ambassador, promoting the shoes around the United States, and in 1923 his signature was added to the All Star patch. He tirelessly continued this work until shortly before his death in 1969. Converse also customized shoes for the New York Renaissance (the "Rens"), basketball's first all African American pro basketball team. The Converse brand is generally considered to be synonymous with basketball shoes.

Posted by: smoMashup on February 15, 2008 3:02 PM

While I would agree with the other comments that Converse is Basketball. Your post speaks to how far reaching this brand has become. With a 100 years of history you're going to be a lot of different things to different people. That's why Converse is the best!

Posted by: James on February 15, 2008 3:13 PM

While I would agree with the other comments that Converse is Basketball. Your post speaks to how far reaching this brand has become. With a 100 years of history you're going to be a lot of different things to different people. That's why Converse is the best!

Posted by: James on February 15, 2008 3:14 PM

While I would agree with the other comments that Converse is Basketball. Your post speaks to how far reaching this brand has become. With a 100 years of history you're going to be a lot of different things to different people. That's why Converse is the best!

Posted by: James on February 15, 2008 3:15 PM

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