That's a Saturn, All Right.

If you watch any TV at all, you've probably seen that Saturn ad where a bunch of people go "That's a Saturn...?" and then "That's a Saturn?" and then (with contempt!) "That's not a Saturn!" followed by the admiring "That's a Saturn, all right!"

This campaign tack was taken to encourage new buyers to see Saturn with fresh eyes. But apparently the ad can also be used to reaffirm old beliefs.

Oops.

by Angela Natividad    Mar-31-08   Comments (1)   
Topic: Bad, Brands, Commercials, Television