That's a Saturn, All Right.

old-saturn-man.jpg

If you watch any TV at all, you've probably seen that Saturn ad where a bunch of people go "That's a Saturn...?" and then "That's a Saturn?" and then (with contempt!) "That's not a Saturn!" followed by the admiring "That's a Saturn, all right!"

This campaign tack was taken to encourage new buyers to see Saturn with fresh eyes. But apparently the ad can also be used to reaffirm old beliefs.

Oops.

by Angela Natividad    Mar-31-08   Click to Comment   
Topic: Bad, Brands, Commercials, Television   

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Comments



Comments

Good to see Deutsch coming to their senses and using the tagline Goodby wrote.

Posted by: Dean on April 1, 2008 4:06 PM





Stanton Optical


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