Next Cockroach You See, Shake the Raid and Think Zoo York
Ugh. Watch some street hoods spray paint Zoo York's logo on roaches, then shower them onto people in the Manhattan business district.
And here, in a concept slightly more benign, one roach calls another a "no-good cocksucking piece of shit asshole douche."
Nice one. Gotta use it some time, possibly on one of the bustier interns. And in other news, what the fucking-fuck-FUCK?
The spots were produced by Rockhard Films for agency davidandgoliath, which wanted to imbue Zoo York with a sense of the "unbreakable." I might not have thought "unbreakable," but I did think "unappealing," "uncute" and "get off my internets!!!!" I can't remember the last time I hated an idea this much. Wait, actually yes I can.