Travelers' Red Umbrella Makes Triumphant Return

travelers_umbrella.jpg

After a goof six years ago which kept the iconic red umbrella with Citigroup as it spun off the Travelers unit, Travelers has won it back and has gone BIG (literally) in a new commercial celebrating the umbrella's return. In the ad, a man carries the gigantic umbrella back home and on his way does what good insurance companies do, helps people when they need helping. OK, so most insurance companies don't a shit other than making money but it's a nice sentiment at least.

Fallon Minneapolis did a nice job with the spot. It's elegant, well-produced an fairy tale-like in that big adventure movie sort of way. It's one of those ads that really doesn't look like it's actually an ad but at the same time, delivers its brand message beautifully.

by Steve Hall    Apr- 2-08   Click to Comment   
Topic: Brands, Commercials, Good, Policy   

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Comments



Comments

The circus people cant get across, and the old man's suggestion is to swim. We then see them floating across in the umbrella. In what universe is floating in an umbrella and swimming synonymous?

Posted by: justin on September 4, 2008 5:20 PM




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