Hotel Goes on Tour. There's Something We've Never Heard Before

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Looks like Brian Collins' brand experience manifesto has made converts in the Parisian hospitality industry.

Hotel chain F1 (formerly Formule1), which targets tourists between 18-35, is promoting its "new generation" brand with the Crazy Room Tour. Bearing the slogan "Tu dormiras plus tard!" (roughly: "You'll sleep in!"), the tour will hit 18 cities with branded deejays, video games and group activities.

Click "Photos/Videos" on the website to see the Crazy Room Tour at La Defense, Paris. Coordinators in orange engage dazed children and parents in what appears to be a game of Simon Says. Amidst the photo-taking and garish outfits, curious Parisians can explore the F1's cutting-edge amenities in prefab bedrooms. (Eekgads, striped sheets! It's all very *crazy.*)

Thanks Influencia for pushing this our way.

by Angela Natividad    May-13-08   Click to Comment   
Topic: Brands, Campaigns, Guerilla, Promotions   

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