It Goes to Show: Video Games will Shrink Your, Uh, Manhood.
Or possibly just turn it into a thumb. TBWA\Wien, Vienna: what were you thinking?
At times like this, it's not enough to say "Sorry, this ain't ours." Contrary to popular belief, a crappy ad can adversely impact sales. Sony needs to pull some Vatican crap and deploy a creative assassin. Or maybe some sort of secret weapon, like the Giant Mouse of Minsk.