Billboard Garden Gets Gold, Mama Gets Facebook, Ritz-Carlton Makes Movies
- For client McDonald's, Leo Burnett/Chicago grew a lettuce garden spelling "FRESH SALADS" on a Wrigleyville billboard. Watch the garden grow. The effort won a Gold at New York Festivals' Innovative Advertising Awards. See other winners.
- Ritz-Carlton and AmEx caught the film bug. These three promotional movies "subtly weave exceptional and unique guest experiences into their story lines, demonstrating how The Ritz-Carlton has been able to elevate service to an art form." There's nothing subtle about the movies. But if PR were an art form, that sentence would be the template.
- Michelina's Mama gets a Facebook. Digging her profile photo. One commenter asks, "What would Mama think of 2 girls 1 cup?" Horrors.