Learn to Distinguish Between Storks. One of Them Isn't Carrying Children
Publicis & Hal Riney/SF is helping to
reposition reinvigorate pickle company Vlasic and its 34-year-old stork icon. The stork's personality was modeled off Groucho Marx and appears in current TV ads* as a quirky friend of the family. Vlasic's tagline was also changed to "That's the tastiest crunch I ever heard."
The campaign went live May 14th on TV, online and on the radio. The updated Vlasic site is AJAXed to the hilt, and a contest seeks infants for Vlasic Stork Baby 2008. (Pickle model! Way to start life off right.)
Fun fact: pickles are the food most associated with pregnancy cravings. Who better than a stork to bring them? You can chomp resentfully while waiting for that other stork to arrive with your kid.
*We don't have any, but we promise to find some soon.