UK Stifles Sure Girl for Failing to Buckle Up

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Gotta love the UK. This Sure Girl deodorant spot was banned because it depicted girls dancing in a van without seatbelts on.

Parent company Unilever: "The van was stationary!"

The Ad Standards Authority: "We don't give a damn!"

But seatbelts aside, there are so many better reasons to ban it:

o The lack of a driver.
o Gratuitous use of Don't Cha and pigtails at the same time. McConnells Advertising, why?!
o All that sordid peer pressure. "The fun stops when the sweat starts!" You'd think Girl 1 and Girl 3 never had gigantor 'pit puddles before.
o Use of disembodied arms to apply deodorant spray. That scene merited a big hearty "WTF!"

by Angela Natividad    Jun-23-08   Click to Comment   
Topic: Commercials, Television, Trends and Culture   

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