BzzAgent to Guarantee Word of Mouth Works

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In either a desperate move to build buzz for a medium no one's talking about any more or a confidant move in support of its belief in word of mouth marketing, BzzAgent is offering advertisers a refund if their campaign with BzzAgent outperforms other media by 20 percent. To participate, brands must spend $300,000 across WOM and other media.

BzzAgent CEO Dave Balter said, "If there is one thing I've learned in the 100 million communications we've triggered, it's this: No medium rivals word of mouth when it comes to impact on awareness, opinion and sales. There's a reason this is a billion dollar industry - marketers have woken up to the sound of the consumer's voice."

That sounds like some seriously confident belief in the medium. Here's hoping he's right. For his sake.

by Steve Hall    Jul-14-08   Click to Comment   
Topic: Promotions, Tools, Word of Mouth   

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