Microsoft: If You Can't Win 'Em, Trick 'Em

vista-user.jpg

Under the premise that if people could experience Vista firsthand, they'd love it, Microsoft decided to bamboozle a bunch of Vista-haters with The Mojave Experiment.

Groups of users were invited to try Mojave, the "newest version of Windows." After showering Vista with opinions of disdain, they gave Mojave a go and lavished it with compliments. Then they were told it was Vista.

Some users were pleasantly surprised; others understandably skeptical. (Or probably just pissed about being tricked into touching it.)

This is part of Microsoft's latest effort to change Vista's marketing position. What, were you expecting to be won over with grace and goodwill? Microsoft's capable, but that's not really its style. (Sometimes bribery is, though.)

ZDNet also said this is not part of the $300 million-plus Microsoft campaign promised by Crispin Porter + Bogusky. Can't wait to see what they've got in store.

by Angela Natividad    Jul-30-08   Click to Comment   
Topic: Bad, Brands, Campaigns, Guerilla, Online   

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Comments



Comments

$300 million campaign? Didn't we like see that number three or four times in the past to get coverage of their ads? But then the spend never came.

see:
http://www.marketingvox.com/googles_share_of_us_searches_passes_60_percent_mark-022348/

Maybe they're spending it all in some media they haven't let us all know about yet; perhaps something on Exchange servers.

Windows95 had spend behind it. I was there. Pretty much everything after that had the requisite smoke prior to campaign launch, but then not much of a campaign.

Theory: they count their sales efforts, labor, promotions, etc., as spend for the "campaign." Which means there's some guy in Bangalore getting paid 4,288 rupees a week to hump Vista boxes to store shelves across town, and that's 20 percent of the local budget.

Posted by: Tig on July 30, 2008 5:55 PM

My one night stand with an Chinese office girl from easyforbuy.com

Life is full of miracles, sometimes something amazing will happen to you.
Today, I’d like to share one of my amazing exerience with you.

One day, I started up my computer and surfing the net just like before.
I accidentally clicked an link which sell brand new shoes and clothes just like Nike,
Adidas,Puma, etc. I happened to need a pair of shoes. So I just registered an account
from that website and placed an order. I think most people had this kind of experence
maybe. But the things hapened mabe not everyone.


After I placed that oder, I contact their on-line service just for fun.
“May I help you?”
“Yes”
“Do you have any queations about our website?”
“Yes,may I have your name please?”
“Yes, my name is WangFang”
I was very suprise when I see this name.
“You are not American?”
“I am from China.”
“Really? I supposed you were from American.
“We are an Chinese company,but we do business all over the world ,and
most of our customers are from American and Canada”
We chat a lot that day. From that talking, I Know she is a Chinese girl
just guaduate from college, and she is very interesting in American culture.
We exchanged our MSN address that day.After that we often contact each other
through the inter-net.Envertually, we became very good friends.

One day after we know each other for about one month, she asked me” why don’t
you come to China? So we can meet each other.” 
I never been to China before, and I even never think of it.But I just decided to
go without any special reasons. And we make an appointment to meet at Beijing.

When the first time I met her in the Beijing international airport. I was totally
shocked. She was so beautiful, just like an angle, I promise she is the most
beautiful girl I ever met with that kind of beauty from the orient. But through
his talkings, she appears more modern than I expected.

I really had a great time with her in Beijing. She tooke me to many famous sights
of Beijing,such as the Great Wall and the Forbidden City.After one day’s tourism,
both of us were very tired. We went to the room we booked before in a hotel. Where
I have prepared a Candlelight Dinner.During the dinner, I can’t help stareing at her
eyes. She is so beautiful.“I will remember this night during my whole life to meet
you.You are the most beautiful girl I ever met. ” She was moved by my words,and to
be honest, I really loved her at that moment. And I couldn’t help to kiss her,and
touch her. That night,we made love in that quiet and beautiful hotel in the suburb
of Beijng.No cheating, without responsibility. It has become one of the most happy
memories in my life.

After that for some reason, we never get in touch with each other again. But I will
never forget her, and I still have a kind of special feelings about China.

This is my experience and my story.

Posted by: cxfgfg on July 30, 2008 11:43 PM







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