When Life Gets You Down, A Heineken and Two Words Save the Day
With but two words, this commercial for Heineken which involves the beverage saving a man from committing suicide wastes no time illustrating the power a good beer has in times of need. It's like copy-based white space. Why say more than you have to? And this commercial doesn't.
And for all you suicide prevention cause group types ... IT'S JUST A COMMERCIAL!