Parents Skittish About Hiked-Up Raunchiness in '90210'


Time's drawing near for the September 2 debut of 90210, the CW's remake of '90s pop classic Beverly Hills, 90210. Worried that the network will slut it up a la Gossip Girl, the Parents Television Council is admonishing advertisers not to sponsor the show unless a pre-screening is released.

Read the elongated back-and-forth. In a nutshell, the PTC insinuated that the CW won't release a pre-screen because it doesn't want large, socially-responsible advertisers scrutinizing all that naughty, dirty, bad, baaaad content. The CW says it just doesn't want to spoil a highly-anticipated premiere. In the end, it'll probably win this girlfight.

Concerns about poisoning our pure American youth aside, the PTC's got a definite beef. For its last Gossip Girl print campaign, the CW used the headline "Mind-blowingly inappropriate!", a statement the PTC made to rebuke the show, to promote the new season.

Hilarious. Anyway, the PTC ain't going down without a yowl. It's contacted 136 major advertisers about the 90210 pre-screening issue. Cheers to the virtue of vigilance.

Image credit: the NY Post blog.

by Angela Natividad    Aug-26-08   Click to Comment   
Topic: Brands, Campaigns, Cause, Television   

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Is it weird that the CW has a special place in my heart? Like, they are the underdogs that I root for? I always cross my fingers that their ratings go up so I can buy their shows...

Anyway, Go CW. Cat-fight your way to the top!

Posted by: michelle marts on August 27, 2008 12:19 PM

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