Kid-Shaped Trash Bags Aim to Help Street Kids

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Here's a powerful campaign which calls attention to the plight of street kids who, for lack of other options, sustain themselves by eating out of the garbage. Created by Leo Burnett Hong Kong for the Christina Nobel Children's Foundation, the campaign consists of trash bags shaped to look like kids. The bags were then placed near trash barrels in Vietnam and Mongolia.

by Steve Hall    Sep-30-08   Click to Comment   
Topic: Good, Guerilla, Outdoor   

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