Visa Uses Facebook to Seduce SMBs, Ultimately Pisses 'Em Off
In June, Visa worked with AKQA to offer $100 in Facebook ad credits to the first 20,000 small business owners that downloaded its Visa app.
The app now boasts 42,543 monthly active users, but comments on the Visa Business Network page consist almost entirely of people that never received a coupon. Others are confused about whether the credits are just supposed to appear in their Facebook Ads cache.
"I smell a scam," Johnny Premier says; Frank Horbelt shouts, "There's potential here ... (But you guys are squandering it!)"
Some people also claim they've started getting calls from a Visa rep. Says one Michael Zeuthen: "If not spam on Facebook it's spam on my phone. I didn't sign up for that."
What's the deal, Visa? Did you fail to reward users, neglect to give winners the information they needed, or just forget to promote the businesses that were rewarded (if any)? Either way, this social media campaign is shaping up to be an SMB-alienating failure.
Thanks to Adrants reader Jack for the tip.