Smokerman: The Superhero that Needs a Breather

truth-smokerman.jpg

Tearing the chapter in irony out of theTruth.com's tattered playbook, Crowell Advertising brings us Fight the Ugly, home base to a lame-duck action figure named Smokerman.

Um, diggin' the 'stache.

See ads in which the action figure, stopping often to catch his breath, tries saving trains or disarming plastic bombs. The spots -- prepared for the Utah Department of Health -- will air during morning cartoons, where hopefully they stop kids from smoking as opposed to, oh, making the puff-puff seem fun.

by Angela Natividad    Nov-12-08   Click to Comment   
Topic: Campaigns, Cause, Commercials, Strange, Television   

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Comments



Comments

I find all these anti-smoking campaigns kind of stupid. And pointless. I mean, let's talk like marketers: You can sell a product that your customers don't need, but you can't sell them something they don't want.

These ads can't make people do something if they don't want to.

Back to the anti-smoking campaigns... I think their only role is to harass the smokers. The reason? The smoking isn't actually the smokers' problem, but the non-smokers'.

Posted by: Creator on November 12, 2008 1:49 PM

Reaches the audience? Check.
Memorable? Check.
Identifies with the product/topic/service? Check.

Smoking isn't a smoker's problem? Thats like saying alchohol isn't an addicts prolem...

Posted by: AE on November 20, 2008 1:33 AM

Reaches the audience? Check.
Memorable? Check.
Identifies with the product/topic/service? Check.

Smoking isn't a smoker's problem? Thats like saying alchohol isn't an addicts problem...

Posted by: AE on November 20, 2008 1:34 AM

These comercials are not helping. My son runs around the hous now singing smoker man, saying smoker man is his friend, and wants me to buy him a smoker man. Dispite how many times I tell him that smoker man is bad he still sees him as a fun action figure and a hero in hin eyes.

Posted by: Frustrated on March 13, 2009 7:01 PM







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