MINI's 'Creative Use of Space' Extends to Promote MINI E
Extending the Creative Use of Space campaign for MINI, which just won an Epica Silver Award, Berlin and Frankfurt-based Kreative Konzeption is out with a new promotion fo the MINI E, an electric powered version of the famed MINI. Housed on the campaign's Mini Space site, a design competition - the third for the campaign - called Electrified seeks to extend the original campaigns goal of encouraging creative use of space.
From site design to MINI rooftop design, entrants can submit their designs and view those of others on the Mini Space site. Four hundred designs have been submitted to date and a winner will be chosen February 4, 2009 by MINI Design Director Gert Hildebrandt along with the community.
The site, which also houses a blog and other social media goodies is designed for the "creative class," the long-used term to describe MINI's target audience, to mingle with one another.
For an overview of the Creative Use of Space campaign, a video on the agency's website details the origins of the campiagn as well as the very successful rooftop parties held in New York and Copenhagen