TremorMedia, ContentWatch Rain on Inappropriate Content's Parade
Many people have derided the "blind network" practice in online advertising which, in a nutshell, gives an advertiser little or no control over where their ads appear. That's why you see Disney ads on porn sites and other similar non-sequitors.
Many people have lamented the occasional "odd" contextual ad placement which offers up placements such as ads for turpentine next to articles about teens who drank the stuff to terminate her pregnancy.
While Tremor Media's (which, to be clear, is not a blind network) just announced partnership with content monitoring service ContentWatch may not solve all online advertising's ills, it aims to insure the 1,500 sites in Tremor Media's network are monitored and flagged when inappropriate content appears.
Tremor Media will use ContentWatch's new software service, ContentProtect Live, to analyze, list and score 1,500 URLs with the goal of guaranteeing their clients' advertisements won't appear on web sites that could be seen as harmful to the brand.