It Didn't Sell Us on Pastel Wayfarers, but Damned if We Couldn't Use a Chameleon Right About Now.


Gad knows we've seen more than our fair share of Never Hide videos by Ray Ban, but "Super Chameleon" had us going "Is that real? Is that REAL?!" all over again.

To the disturbingly appropriate Eat My Bear by YUKSEK,* a slow-moving chameleon changes his stripes according to whatever shade of Wayfarers is set in his path -- and there are some pretty ugly options to choose from. Easter egg blue! Cammo! But in the context of watching nature in action, as opposed to destroying our fine facial aesthetic, those shades suit us just fine.


*We're just happy it wasn't Karma Chameleon, because having that shit stuck in our heads all day would've pissed us off.

by Angela Natividad    Mar-24-09   Click to Comment   
Topic: Brands, Campaigns, Online, Video   

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I'm assuming this is another Cutwater production. I've got to say, those of us in advertising know it's fake because we analyze this stuff to death. But the average consumer is going to think it's as real as all the other videos they've done and it'll get passed around like crazy.

Cutwater knows their viral, that's for sure.

Posted by: MattM on March 24, 2009 3:59 PM

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