Playboy TV (Somewhat Feebly) Aims to Improve on Reality

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It's hard! times! for Hugh Hefner, the world's most recognizable epicure of biped bunnies. With that in mind, Playboy TV's tapped zig/Chicago to help launch its first-ever programming promo campaign.

Under the tagline "A better reality awaits," each ad depicts a formulaic reality TV trope that could do with a little bit of Hef-style debauchery. For some reason though, they feel less party-at-the-mansion and more like Wild On.

I know Playboy needs to walk that line between cutting-edge and soft porn, but it's doing more brand-tarnishing than brand-polishing here. Random party shots of the Mansion in Entourage and Sex and the City probably do more for the company image than these knee-jerk knockoffs of network TV.

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by Angela Natividad    Mar-25-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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