Smoking is Addictive. You Know, Like Gummy Bears.
The team at Truth is at it again with Infect 2009, flanked by a guerrilla team called the Infectors. In a set of five ads, two charismatic but prickly MTV hosts -- which join Truth in battle -- invade ordinary spaces with 100 Truth warriors at beck and call. Their objective is to illustrate some of the egregious claims tobacco industry executives have made over the years.
See "Gummy Bears." Uh, diggin' how they're still using quotes from the late '90s.