Because Sending a Package Shouldn't Feel Like the Temple of Doom.
But while the cardboard animation is fun to watch -- enchanting, even -- we could've done without the Universal Studios soundtrack, the extra-extra voiceover and the trite ending ("Hey, we do more than shipping!").
Apart from all that, pretty work by agency Doner and production firm Psyop.
See "Gladiator" -- in which a small business owner is rescued from the jaws of a lion by the valiance of UPS:
See "Circus" -- where a young, helpless girl is swept out of the ether and into assembly-line efficiency by cardboard acrobats: