Because Sending a Package Shouldn't Feel Like the Temple of Doom.

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There's something ballsy about the UPS Store comparing itself to complex acrobatics or death by amphitheater. So, props for being flagrant.

But while the cardboard animation is fun to watch -- enchanting, even -- we could've done without the Universal Studios soundtrack, the extra-extra voiceover and the trite ending ("Hey, we do more than shipping!").

Apart from all that, pretty work by agency Doner and production firm Psyop.

See "Gladiator" -- in which a small business owner is rescued from the jaws of a lion by the valiance of UPS:

See "Circus" -- where a young, helpless girl is swept out of the ether and into assembly-line efficiency by cardboard acrobats:


by Angela Natividad    Apr-28-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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