Stride Lasts So Long Your Children's Children Will Be Chewin' It

stride-heirloom.jpg

In "Heirloom," a somber man intercepts his son -- clearly bound for some far-off initiation to adulthood (uni? The military? The jungle?) -- to pass him something that's been in the family for generations.

Check out the molar marks on that ancient piece of Stride ("the ridiculously long-lasting gum")! Heirlooms don't get more intimate than that.

Agency: JWT/Puerto Rico.


by Angela Natividad    May-13-09   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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Comments



Comments

Brilliant

Posted by: Kat on May 13, 2009 2:36 PM







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