'Advertising Can Be Bad. Come Do Some Good.'
Productivity isn't always about the next "Got Milk?". To get creatives elbow-deep in their local community soup kitchens, Cossette/New York produced the a clever little intro for Agencies in Action's website.
It tackles the upcoming Cannes Lions debauchery head-on, kind of uglifies the whole thing, and wraps up with the tagline in that leads this article.
Go do good, guys, in addition to all the other good things you do anyway.