Chiat Goes to High School, Unveils True Agency Life
In some sort of Mean Girls meets Teen Witch Meets Twenty-Something Ad Hotties, we have Chiat High. Yes, it's exactly what it sounds like; a bunch of primadonnas, a jock, a wimp, a collection of geeks and a love story with a happy ending. Yea, it's the high school cafeteria known as Chiat.
And you know what? This is the best representation of ad agency life we've seen in a long time. The primadonna's (account managers) prance with self-importance, the jocks (creatives) think they're better than everyone else, the tools (media) actually have heart but are afraid to express it and the nerds (traffic) get run over...over and over again.
Oh yes, some think this is yet another step down for a once great ad agency but we think someone's finally got agency life right.
And at Chiat, the lowly media planner scores with the hot AE. And there's absolutely nothing wrong with that at all.