Your Car is a Chum, a Love Interest, a Family Member.
Our intimate dependence on cars -- and weird tendency to humanize them -- lies at the heart of AAMCO's "Romance of the Road" campaign, a $30 million effort that marks the largest in its 46-year history.
AAMCO is a wee "neighborhood" car repair shop that operates alongside over 900 dealers nationwide. Its ads are running on YouTube and can be found by their respective topics:
o "Old Friend":
o "Love Affair":
o "Family Member":
It's just good old fashioned neighborhood joint advertising: pretending your irrational motor affection is rational, then positioning the AAMCO rep as benevolent knight in shining armour. Kitschy but classic, salt-of-the-earthy. Coulda run today, 20 years ago or, hey, 5 years from now.