Sears Does Geek Squad/Real-Time Price Match Thing
In defense of the Sears Blue Electronics Crew, we will say real-time price-checking is neat if it works the way it does in the ad, and we dig how research-intensive purchases, like a new TV, are made to look like a rest-easy impulse-buy process.
The slogan is equally brief: "Sears: Life. Well Spent."
These are the parts we like. The parts we don't: it's derivative, as usual; the piece is too long; and we feel like they tossed in Brett Farve because a celebrity face will ensure at least some campaign love. Also, did they even do the price comparison before Farve OK'ed the buy?
Nice tie-in with the "waffle" joke though. High-five for that, Y&R/Chicago.