'Sometimes I Think the Polar Bear ... is Just a Myth.'

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The Toronto Zoo has completed a brand-new habitat to accommodate the return of its polar bears. No, not sure where they're returning from, but it must've been some awesome digs because their just-finished gilded cage is 10 acres across and outfitted like the Tundra.

To promote the exhibit, Lowe Roche is disseminating this spot in which a square but well-meaning dude mistakes the habitat for the real thing, then penetrates it and goes off in search of adventure and meaning.

The space is so big that he never even sees a polar bear, even when they're at close proximity. Probably because he's too busy trying to make fire and whatnot.

by Angela Natividad    Aug-26-09   Click to Comment   
Topic: Campaigns, Commercials, Promotions, Television   

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