Why Paint Around it When You Can Coat it in Liquid Death?

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Clearex acne treatment gel works a lot like Clearasil acne treatment cream (or your fluoride-rich toothpaste of choice): you rub it onto your pimples at night, then pray they're dry enough to pop or scratch off by morning.

Grasping for a clever way to market the stuff, which you either do or don't have in your cabinet, agency Shalmor Avnon Amichay/Tel Aviv dreamed up this print campaign.

Each piece is an uncomfortably close close-up of a blemished individual. The offending red dots are camouflaged, age-five-at-the-boardwalk!-style, with festive but decidedly unsexy face art. Okay, the Pacman one was kinda rawkin'.

Tagline: "Don't hide it, clear it." Inelegant but straightforward.

by Angela Natividad    Aug-20-09   Click to Comment   
Topic: Brands, Campaigns, Magazine, Outdoor   

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