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DDB Uses Snapchat to Hire Creatives

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Hmm. We wonder why this took so long. After all, ad agencies tend to jump on the latest fad the same day it becomes a fad. DDB Olso has launched a creative student contest and they're using Snapchat to recruit.

Of the effort, DDB Oslo Creative Director Finn Knudsen said, "There is nothing more beautiful than an idea so pure, simple and powerful that it can be explained in a sentence. So when looking for young creative talent to join us here at the agency, we figured Snapchat would be the perfect medium to find them. There is a lot of good talent and many good ideas out there, but if you manage to pitch your idea in less than 10 seconds, you're probably one of the best."

Why does this feel creepy?

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by Steve Hall    Jan-23-14    
Topic: Agencies



Who Cares What Happens When This Yellow M&M Twerks

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I'm not really sure I care what happens to Yellow M&M after watching this lame teaser for the brand's Super Bowl ad. I mean he gets shot with a sleep dart? Who cares? Is it like he's going to sleep through the brand's Super Bowl commercial? Because that certainly wouldn't be a surprise. Most brands are asleep at the wheel anyway when they serve up their Super Bowl crap.

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by Steve Hall    Jan-23-14    
Topic: Super Bowl 2014



Adrants Partners With Pavone's SpotBowl For Super Bowl 2014

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As part of this year's Super Bowl advertising insanity, Adrants will be sponsoring Pavone's SpotBowl, a Super Bowl ad poll site that's been doing its thing since 2004.

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by Steve Hall    Jan-23-14    
Topic: Super Bowl 2014



8 Tips to Create Search-Friendly Press Releases

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According to BizReport, 95% of search-driven traffic to websites comes from the first page of results. Customers who come to your site through organic search are some of the most qualified and least expensive leads available. But with Google and other search engines constantly changing the rules for SEO, how can you keep your ranking where you want it?

This free tip sheet from Marketwired, 8 Tips to Create Search-Friendly Press Releases, offers a step-by-step guide for turning press releases into a powerful SEO tool. In the tip sheet, you'll learn:

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by Steve Hall    Jan-23-14    
Topic: Research



All Nippon Airways 'Big Nose' Ad Called Racist

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Well this ad has certainly stirred up a shit storm. Japan's All Nippon Airways ran an ad that shows two Japanese gentleman in ANA pilots uniforms talking to each other at the airport. They mention that the airline now flies to Hanoi and Vancouver and comment on how this change relates to the perception of Japanese people.

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by Steve Hall    Jan-23-14    
Topic: Trends and Culture



Newcastle Brown Ale Pranks Super Bowl Ad Hype

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Masterfully poking fun at the overblown annual even known as Super Bowl advertising, Newcastle Brown Ale, with help from Droga5, is out with a hilarious Super Bowl ad teaser that promises a stellar Super Bowl ad...if only the brand could afford it.

Right up there with Carlton Draught's Big Ad, this ad pops the Super Bowl hype bubble and makes us all ponder why the hell anyone would spend $4 milliuon on an ad no matter how big the audience.

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by Steve Hall    Jan-23-14    
Topic: Super Bowl 2014



Arnold Schwarzenegger Pranks Gold's Gym Members For A Good Cause

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If Arnold Schwarzenegger walked into your gym, would you recognize him? What if he was wearing a wig and a mustache? Not everyone would as you can see in this video he did for the gym with the aim of promoting the After-School All-Stars program which offers kids health and leadership education.

There are quite a few funny moments in the video as well as some fitness advice doled out as only Schwarzenegger can. Funny stuff.

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by Steve Hall    Jan-23-14    
Topic: Celebrity, Guerilla



Newsflash! Female in GoDaddy Super Bowl Ad Wearing Clothes!

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GoDaddy, which promised it would cease airing sleazy ads replete with scantily clad women and heavy sexual innuendo, has lived up to that promise with its Bodybuilder ad, one of two ads it will air during Super Bowl XLVIII February 2nd.

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by Steve Hall    Jan-22-14    
Topic: Super Bowl 2014



And Now...An Award Show For the Best Animated GIF

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This is rather amusing. The .GIFYS, the first annual awards show celebrating the animated file format has opened online voting today as they work towards determining the all-time best GIFs. The nominees are the selections of a panel made up of people from Buzzfeed, Gawker, Tumblr, Mashable, Joystiq, The Daily Dot, Engadget and others who have pulled from their own archives, reached out to their hundreds of thousands of twitter followers and scoured the Internet to curate the best of the best animated GIFs.

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by Steve Hall    Jan-21-14    
Topic: Industry Events



12 Marketing Experts Share Their Social Media Secrets

Smart marketers know that the secret to creating lasting customer relationships with social media is to create great experiences. From rewarding fan loyalty, to providing excellent social care, to starting the right conversations with the right audiences, today's top brands are delivering meaningful social experiences -- and realizing major business results.

The Social Experience, a 28-page eBook, features insights and approaches to creating great social experiences from 12 leading social brand strategists and visionaries. Hear directly from the people behind social at brands like Whole Foods, Caterpillar, and RadioShack. Experts like Ann Handley, Sam Decker, Jay Baer, Jackie Juba and others.

Get your copy of The Social Experience now for an inside look at today's top social programs.

by Steve Hall    Jan-21-14    
Topic: Research, Trends and Culture



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