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This Law Firm Allowed Its Ad Agency be Creative...And Got Great Work

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Finally! A law firm ad that gets out of the conference room and actually shows some creativity. Working with Grey's Hispanic agency, Wing, the Law Offices of Esteban Gergely, is out with a campaign that touches upon the common online practice opf attempting to erase one's history when things don't go so well in real life.

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by Steve Hall    Jan-16-14    
Topic: Video



Barton F. Graf 9000 Masters the Non-Sequitur For Little Caesers

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We love Barton F. Graf 9000's current for for Little Caesars. Why? Because it's so off the wall and the scenarios are so random. It's most recent commercial, a couple of guys get swallowed up by giant bean bag chairs when all they want to do is go get a $5 pizza.

It's not as awesome as the High 85 but we still love its randomness.

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by Steve Hall    Jan-16-14    
Topic: Commercials



Grandma Gets Dildo For Birthday...And Other Awkward Gifts

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For UK-based online retailer, Red5, RKCR/Y&R has created a campaign that highlights those awkward moments when your loved on opens a present and it's not quite what they expected. The message, of course, is that had the gift givers only used Red 5, they would have found a gift their loved one would love.

That or a dose of common sense. Nothing like a campaign that screams, "Hey, you're an idiot but we want you as our customer!" We suppose you could argue it's a schadenfruede approach to things which, of course, makes it a perfectly acceptable campaign, right?

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by Steve Hall    Jan-16-14    
Topic: Campaigns



Brand Advocacy: Fact or Fiction?

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No marketer, brand manager, marketing automation professional or even an advocacy marketing exec would look you in the eye and tell you that they've got a no-fail brand advocacy marketing strategy. The development of brand advocacy marketing is still in its infancy, though there is a set of variables generally agreed upon as necessary for success. If marketing was foolproof, Coca Cola would never have spent millions to market New Coke back in the 80s. Walgreens would have immediately rejected the offer to carry Barack Obama Chia Pets on its shelves.

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by Steve Hall    Jan-16-14    




4 Reasons Employees Are Your Best Brand Advocates

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More and more companies are starting to implement strategies and systems to leverage influencers to become marketing and brand allies. And they are doing it with great success. Whether it be content marketing, social media or word of mouth, often times your employees are your best brand advocates. In this article, we will touch on:

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by Steve Hall    Jan-14-14    
Topic: Brands



The 3 C's of Successful Content Marketing

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Content marketing is a powerful way to get your audience's attention and build trust. It might seem difficult to get started but it's pretty easy to grasp when you break it down into a few steps. If you are struggling, just remember the 3 C's of Content Marketing - Create, Curate, and Circulate.

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by Steve Hall    Jan-13-14    
Topic: Online



13 Signs You're An Affiliate Marketer [Infographic]

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As Affiliate Summit kicks of at the Paris Hotel and Casino in Las Vegas today, let us visit why you might be an affiliate marketer and not even know it. Of course if you're one of the over 5,000 people attending Affiliate Summit, it's a pretty clear bet you already know you're an affiliate marketer. But check out these 13 traits of an affiliate marketer. You just might get a kick out of them.

Yes, John Chow, AffBuzz, the Affiliate Ball, Affiliate Nation and Ilya Putin get mention.

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by Steve Hall    Jan-12-14    
Topic: Industry Events



3 Social Media Trends to Watch in 2014

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Now that 2013 is in the history books, marketers the world over are looking back at the previous year hoping to glean insight into what's to come. And there's certainly a lot to take into account. 2013 was a banner year as far as social media marketing is concerned, with Facebook reigning as supreme as ever. Although the teen demo bailed in record numbers, presumably to newer platforms that mom and dad have yet to discover.

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by Steve Hall    Jan-10-14    
Topic: Opinion, Social



Top 10 Explainer Videos From CES Exhibitors

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With more than four decades of success, the International CES reaches across global markets, connects the industry and enables consumer electronics innovations to grow and thrive. Every year CES draws attendees from around the globe ready to do business.

When it comes to introducing new products and services, start-up businesses must focus on distinguish themselves and their products from similar companies.

It is crucial to explain why should people choose you. As we believe in explainer videos, we went through the websites of this year's exhibitors to see how often and how well they are using their explainer videos.

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by Steve Hall    Jan-10-14    
Topic: Industry Events, Video



Clickable Paper to Destroy QR Code, Save Print?

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Ricoh is out with new apps for a technology called Clickable Paper. In a nutshell, it does away with the dreaded QR code by embedding hotspots directly into printed materials that are recognizable by an app.

Each hotspot can point to multiple links rather than just one as it is with QR codes. And since there is no ugly QR code gumming up the works, designers will love it. Of course, people will need some sort of indication that these hotspots actually exist on the paper in the first place.

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by Steve Hall    Jan- 9-14    
Topic: Mobile/Wireless



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