« Dec-13 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  | Feb-14 »

Cannes Lions 2014 Is Open For Registration [Photos]

cannes_lions_2011_dutch_young_creatives.JPG

Yes, people. It is that time of year again. Time to start planning your trip to the South of France where you will put a large dent in your expense account, sip champagne on the Carlton Terrace and squeeze in a few late night visits to the gutter bar. Oh, yea, and hopefully bring home some metal. After all, that's why we go to Cannes, right?

more »

by Steve Hall    Jan- 9-14    
Topic: Industry Events



Colorado Restaurant Celebrates Pot Legalization With Paranoia-Reducing Pot Pairing Campaign

TDAHapaPrintErgonomic72.jpg

This week, Colorado restaurant chain Hapa Sushi in Boulder is celebrating the state's legalization of marijuana with a "weedy" print and in-restaurant ad campaign, Happy Legalization, created by TDA_Boulder.

The campaign consists of three ads, running in Colorado weeklies and monthlies. One of the ads, Pairing Menu, doubles as a hand-out menu. Another, Effective January, doubles as a table tent and as an in-restaurant poster.

more »

by Steve Hall    Jan- 8-14    
Topic: Campaigns, Newspaper



Hispanic Band Kinky Helps Honda Sell Civic Coupe

Honda_Civic_2014_Futbol.jpg

Today Orci announced the release of the latest Hispanic effort for the new 2014 Honda Civic Coupe. The campaign, which focuses on the Coupe's fun, youthful and stylish attributes, airs on national Spanish network and cable TV, and also includes online, mobile and video executions.

more »

by Steve Hall    Jan- 8-14    
Topic: Brands



Yes, Nissan Did Deliver a Versa Note Inside A Giant Amazon Box

nissan_amazon_hed_2014.jpg

You know what the best thing is about this week's delivery of a Nissan Versa Note in a gigantic Amazon box? You have heard the story, right? Yes, Nissan offered its Versa Note for sale on Amazon last Fall and promised to ship the vehicles in Amazon boxes. But back to the best thing about the delivery.

more »

by Steve Hall    Jan- 8-14    
Topic: Guerilla



Dutch Insurance Company Pranks Its Own Call Center

centraal_beheer_prank.jpg

It's one thing to prank unsuspecting consumers as a marketing ploy. It's another to prank one's own employees for the same reason. But that's exactly what Dutch insurance company Centraal Beheer did to its call center employees.

more »

by Steve Hall    Jan- 8-14    
Topic: Guerilla



Four Trends That Will Disrupt Marketing in 2014

bar_rafaeli%29crystal_ball.jpg

Up for some crystal balling? We reached out to several industry creative and strategy types to share with us what they see on the horizon for 2014. What will we see? Some predictable stuff like the continued growth of mobile and experiential. And some no so predictable...such as the proliferation of Emoji Economics. No, seriously.

Read on to see what's coming your way in 2014.

more »

by Steve Hall    Jan- 7-14    
Topic: Opinion



Time Stops, Drivers Talk in Distressing Road Safety PSA

new_zealand_road_safety_psa_time_stops.jpg

We're not quite sure what it is. Or why. But New Zealand, Australia and the UK consistently create the best road safety commercial in the world. This new one from Clememger BBDO for New Zealand's Transport Agency is a bit different in its approach from PSAs that drag us through the horror of an automobile accident and more akin to the Sussex Safer Roads Embrace Life PSA which employed slow motion.

more »

by Steve Hall    Jan- 7-14    
Topic: Cause



How to Avoid the Social Media Stupidity of These Four Brands

spaghettiO_tweet_crop.jpg

Social media is a great place for companies to engage consumers (or infuriate them), gain media attention (sometimes the bad type of attention) and promote their brand (or promote boycotting their brand).

Sure, we've all made a mistake or two on social media (just ask Anthony Weiner), but it's a place where brands need to be extra cautious of what they say.

Here are four companies that have made major social media mistakes - and what we can learn from them. Perhaps you've heard of these blunders before but it would seem there can never be enough tutelage in this space.

more »

by Steve Hall    Jan- 7-14    
Topic: Social



Samsung Fails at CES With Michael Bay Meltdown

michael_bay_samsung_ces_2014.jpg

Why brands feel they have to do scripted interviews rather than, you know, actual interviews where people actually think about the question in a mystery. But if you've ever been to CES or any other big marketing event, you are familiar with this cringe-worthy experience.

Speaking of cringe-worthy, how does a marketer make a cringe-worthy event even more cringe-worthy? Well if you're Samsung and you invite Michael Bay to a keynote Q&A and he screws up his TelePrompTer lines, that's how.

more »

by Steve Hall    Jan- 7-14    
Topic: Events



Havas Brings Hefty Dose of Sexy to Garbage Men...For Hefty

hefty_ultimate_sexy_ad.jpg

Havas Chicago has created a very Liquid Plumber-like ad for Hefty to tout the brand's new Ultimate trash bags. In the ad, three buff guys -- and one not so buff guy just to make it PC -- tantalize a woman with the bag's ultimate features.

Not double entendre-laden as the Liquid Plumber work but off the beaten p[ath for garbage bag ads for sure.

more »

by Steve Hall    Jan- 6-14    
Topic: Strange



« Dec-13 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  | Feb-14 »






Featured FREE Resource: