To promote its all natural lip products on Valentine's Day, Burt's Bees is out with an animated :15 Instagram, created by Raliegh-based Baldwin&.
In a mix of live action and stop motion animation, a handmade paper bumblebee buzzes around a heart-shaped, party balloon flower printed with "Pop Here." When the bee does what bees do, out bursts a shower of petals and Burt's Bees products. The petals form the message, "Give your lips a natural pop of color this Valentine's Day."
Meg has a big smile. Meg looks really happy. Meg likes to drink really big Cosmopolitans. Meg has (we think) red hair. Meg dreams of running a factory in Allentown. Wait, what?
Well, at least that's what her mini bio says on Red Tettemer O'Connell + Partners' Ranch Love, a site on which anyone can answer a few questions and get matched with someone at the agency. We ended up with Meg. We sent her a nice Valentine's Day wish. Maybe she'll reply. Maybe she won't.
Either way, Happy Valentine's Day, Meg!
Media Buying has grown tremendously in the past few years. As the ecosystem continues to expand, systems are becoming even more complex and difficult to understand for both agencies and advertisers.
In the not so distant past, media purchasing would take place between buyer and publisher until, ad networks came on scene which opened floodgates to mass inventory buying. Once marketers learned they could purchased bulk inventory through aggregators - real-time ad exchanges entered the arena, acting much like the financial markets, trading remnant impressions that publishers couldn't sell directly through in house sales teams.
This has ultimately led to automated or programmatic media buying - the large scale automation of inventory purchasing using real-time systems, machine based transactions and algorithmic intelligence.
So why exactly, is programmatic so effective?
The folks over at Space150 have created yet another slaying of industry jargon, business buzzwords and all those other idiotically insipid things we all say to each other as we go through our work day.
But with Industry Terms of Endearment, out just in time for Valentine's Day, Space 150 has taken seemingly innocuous business blather and coupled it with imagery. The results may shock you into never speaking like this again. Or at least, give you a giggle when you do.