If you are attending Affiliate Summit in New York next week, you might have noticed there are three competing parties Monday night during the conference. You might have received numerous emails from the organizers of these events as well as the event sponsors.
In the past, we have attended parties by all three of these organizer and all have been well attended, enjoyable events. Which is really why we wish they weren' all on the same night. Sunday night would work just as well as Monday night, Yes, yes, ShareASale always has it's party Sunday night but it starts early and ends early. The other three parties tend to be later at night so it wouldn't be so much of a conflict.
On average, just 17 percent of a brand's Facebook fans share a campaign with friends and family. But top-performing social brands get 39 percent of their fans to share their campaigns. Compared to the average, these top performing brands achieve:
2X greater reach
3X greater engagement
10X greater fan growth
What's their secret? To find out, Wildfire analyzed 10,000 Facebook campaigns from a 9-month period. In this report, part of the Adrants whitepaper seires, Wildfire shares the 6 best practices that allowed the top 10 percent of those campaigns to outperfom the others.
About a week or so ago, Travelport Smartpoint App released a video that had bored travel agents jumping over desks until one agency experiences an epic fail. This week, the brand is out with yet another goofy video highlighting travel agent boredom or, in Travelport-speak, unproductive behavior.
In this outing, called Raise Your Bar, we have a guy who hangs from the ceiling, swings, and then, yes, has an epic fail. The would be epic fail series is quite good at entertaining as well as delivering the brand's message of what travel agent life is like without Travelpoint.
Wait, what? What's that voice intoning this new Downy Infusions commercial? Yes. It's the man your man could smell like, Isaiah Mustafa. It seems Grey New York wanted in on the Isaiah Mustafa action when it sought talent for the ad. And in a nod to Wieden + Kennedy's Old Spice work, Mustafa ends the commercial, yes, on a horse.
AgencySpy reports Wieden + Kennedy "demanded" to be on set despite having no life-long ownership over Mustafa. Both Downy and Old Spice are P&G products so it would seem the powers that be over at the client aren't overly concerned. In fact, it may have been their idea.
This Olympics-focused editorial series is written by Ronald Urbach, Chairman of law firm Davis & Gilbert LLP and the co-chair of the Advertising, Marketing & Promotions Practice Group at the firm.
The Olympics - I have been watching exciting events, fantastic competition and great stories. This week, I became the roving warrior, on the west coast in meetings. How was I going to stay connected to the Olympics? I became emotionally invested during Week One; I was not going to be happy merely reading the results online.
The good news of course is that we now live in a world where being away from a television no longer means having to miss the show. Most of us already carry in our pockets and handbags our principal communication device, our smartphone. But fewer of us are aware that our phone may soon be our principal entertainment and viewing device as well. Already for these Olympics, having a smartphone (and a cable subscription) means having the ability to watch all 302 competitions of all 32 Olympic sports, both as they happen in real time, and in many instances, on demand, in available taped programs.
If the internet is to be believed, the Japanese have a well-known predilection for certain kinds fetishistic thinking and behavior. Whether it's a penchant for knee socks or face farting (seriously), the Japanese take the definition of fetish to new levels.
So it is without surprise that a brand marketing to the Japanese would leverage a fetish or two. With its Axe Dry Hot Angle, which allows one to visit a site and get a low angle view of a few hot Japanese women, the brand has its bases covered.
During a press event, low angle cameras captured plenty of upskirt (and knee high stocking) action. A companion website allows visitors to use their webcam to do the same. We couldn't get our camera to do anything at all. Which is all well and good. We're perverted enough on our own. We don't need any help.
The Dave Matthews Band is inviting fans to take part in the creation of a video for its latest single, Mercy. Those who complete one or more photo and/or video tasks just might find their images featured in the video. The winner will be awarded a trip to the final show of Dave Matthews Band's summer tour which will take place at Shoreline Amphitheater in Mountain View, CA on September 9.
Australian Designer Chris Morgan, who thought Blackberry's recent "Be Bold" repositioning was hilarious, decided to take things a bit further. Morgan has created OldBerry and given it the tagline, "Be Old."
Throughout the site, he's taken Blackberry messaging and twisted it on its head telling company to "Don't Just Think. Retire" and "Wake Up Later."
Funny stuff. And, perhaps, foretelling of what is likely to actually happen to the Blackberry brand.
This looks interesting. FarFromHomepage is an Indiegogo project that aims to develop a tool that will allow people to remix anything from the web to create an interactive presentation. Viewers can choose to sit back and watch the show like a movie, or mouse over content that catches their eyes and actively browse it.
Check out their promotional video below. We like the idea
It's not sexy. Nor is it exciting. But it is Ovaltine's first foray into social media so let's go easy on them. Like a baby taking its first steps, Ovaltine decided not to bite off more than it could chew when it came up with a Facebook app that helps parents turn the adorable things their kids say into art.
Called Quotagraph, the app, created by Marcus Thomas, let's parents enter a quote and then choose a design. Yea, it's really that simple. The app will be promoted on the brand's Facebook page (obvi), banners on mom-focused sites and through promotional partnerships with mommy bloggers.