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How This Explainer Video Increased Conversion 20%


In this case study from SwitchVideo, a company that develops explainer videos for barnds, the company shares how the creation and use of an explainer video increased online conversions 20% for social metrics company Rypple.

In the whitepaper, part of the Adrants Whitepaper Series, SwitchVideo takes you through the process of how it goes about creating a video including brand messaging, character development and animation.

Download this whitepaper now and find out how your brand can increase conversion with video.

by Steve Hall    Jun-19-13    
Topic: Research, Video

John McAfee Goes Ballistic in Super Strange, Brand-Trashing Video


We'd venture it's a sure bet the brand McAfee is none too pleased with a recent video released by founder John McAfee in which he trashes the software he created because the people who have run the company without him for the last 15 years have "fucked it up."

In the video, he hilariously reads profanity-laden emails he says he still receives even though he is no longer associated with the company.

more »

by Steve Hall    Jun-19-13    
Topic: Brands, Racy, Strange, Video

Is Your Brand Over-Sharing?


Sharing, sharing, sharing. It's all the rage right now among brands that have discovered the power of social media and what it can do for them. But is there such a thing as oversharing? Can a brand become too active in social media channels for its own good? Can this harm any bond that has been made between consumer and brand?

Author, speaker and social media consultant C.C. Chapman weighs in on that dilemma: "Everyone assumes there is a magic formula to answer this question and the truth is that there isn't. I have years of experience developing award-winning content for clients and for myself and the one thing I know is that if it is one piece of content or a million, it doesn't matter if it does not create an emotional response from your hoped-for audience. If what is created doesn't educate, entertain or inspire them, then nothing else matters."

And so it would seem, oversharing is relative and to be determined based on a individual situations in which the brand participates - as well as how that content connects with a brand's audience. A slippery slope of sorts.


by Steve Hall    Jun-19-13    
Topic: Brands, Opinion, Social

FANTA Gets Its Own Coke Happiness Factory


Is it just us or is this German Fanta commercial a whole lot like the Coke Happiness Factory commercials? Of course, Fanta being a division of Coke, we guess we can't much blame Jung Von Matt for giving us an homage. Alex & Steffen did the 2D and 3D work in the video.

The video gives us an epic, period piece battle in which a castle full of characters attempts to quell a giant, pillaging robot who, as it turns out, is just a cooler at a family picnic. Leave it to the hot princess to finally vanquish the mechanical foe.

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by Steve Hall    Jun-18-13    
Topic: Commercials

Red Trousers the New Trend at Cannes


Sapient Nitro is out with its second Cannes-themed inforgraphic, each of which highlights a decade of advertising memes and themes. What we have today, is a look at the sixties and, well, the fact that lots of guys now where red pants. Oh and the fact that Paula Green was a rockstar creative in the 1960's.

more »

by Steve Hall    Jun-18-13    
Topic: Industry Events

Public Self-Gratification Not What It Seems In 'Awkward Shake' Ad


In yet another idiotic use of the jack off meme, a video entitled Awkward Shakes treats us to several awkward moment of guys polishing their knob in situations where polishing the knob would normally be taboo. Except, of course, they're not polishing their knobs? All their doing is shaking their protein shake.

Where have we seen this before? Aside from everywhere, who can forget the famed Shake Weight?

Hmm. maybe this is like a fart. No matter how many time you hear one, it's still funny.

more »

by Steve Hall    Jun-18-13    
Topic: Racy

How Do Cannes and SXSW Compare and Contrast?


Written in March following SXSW in Austin

While we knew this was the case for several years now, SXSW Interactive has become a huge event generating conversation the world over. This year's event generated 1.1 million tweets in 5 five days across 200 countries and 19 languages.

Social media monitoring company Synthesio created an infographic summarizing global social media conversation about the Austin, Texas event. Without surprise, the U.S generated the most (71%) conversation followed by the UK (4.6%) and Canada (4.4%).

Some say SXSW is the new Cannes. In some respects, it is. As the advertising industry moves more towards technology and content solutions versus Super Bowl-style creative solutions, this shift in mentality may make sense. But it will be a very long while before the advertising industry gives up its Rose-filled afternoons on the Carlton Terrace or the massive beach parties that occur every night which, by the way, put even the best parties at SXSW to shame.

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by Steve Hall    Jun-18-13    
Topic: Industry Events, Opinion

Adrants is Back. Does Anyone Care? #CannesLions


So yesterday -- actually Sunday night -- some witty soul (and I use that phrase ever so graciously) decided it would be fun to hack Adrants on the eve of Cannes Lions making it impossible for us to share with you all the event's goodness. Well. we're back.

But does it really matter? Does anyone really care? When we have AdWeek's Tim Nudd and Gabriel Beltrone killing it in Cannes, an entire army of reporters from Ad Age, stellar tweets from Ogilvy, a One Question video series from Advertising Week, live coverage from Campaign and PR Week and the #canneslions Twitter hashtag which -- if you allowed yourself -- you could stare at 24/7...do we really need Adrants?

more »

by Steve Hall    Jun-18-13    
Topic: Industry Events, Opinion

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