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We Do Not Like Jaguar's Super Bowl Ad. At All.

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We could go on and on about the overblown cliches, poor attempt at British wit and stupid one liners in Jaguar's Spark44-created Super Bowl ad but we'll simply sum it up thusly. What a waste of talent.

Is that Tweetable?

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by Steve Hall    Jan-28-14    
Topic: Super Bowl 2014



Morpheus Brings Bombastic, Matrix-Style Melodrama to Kia Super Bowl Ad

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Kia has released its Super Bowl ad featuring Laurence Fishburne reprising his Matrix role, Morpheus. Predictably, there's a blue key, red key choice as a couple just wants to get their car back from Morpheus the valet.

The couple, urged by Morpheus to take the red key because "you'll never look at luxury the same again," takes, of course, the red key.

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by Steve Hall    Jan-28-14    
Topic: Super Bowl 2014



Super Bowl, Puppy Bowl and More!

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- In this promo for the NBC 2014 Sochi Olympic Winter Games, athletes are portrayed as superheroes. And when you think about it, they really are.

- According to a 2013 survey by Lab42, 39% of people prefer Super Bowl ads over the actual game, 64% said that more than half their game related conversations the next day revolve around the commercials, and 69% have re-watched a Superbowl commercial online. So play Big Game Bingo while you watch the ads.

- Coke is out with one of its Super bowl ads. Created by Wieden + Kennedy, it's entitled Going All the Way and features a boy who ends up with the ball during a football game...and really does go all the way!

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by Steve Hall    Jan-28-14    
Topic: Super Bowl 2014



70% of Americans Watch Super Bowls Ads Before Game Day [Infographic]

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Here's a round up of Super Bowl stats from Venables Bell & Partners. The study, in it's fifth year, queries Americans on their Super Bowl-related behaviors with a focus on social media habits and ad viewership. The year is shaping up to be a favorable one for marketers. Stats include:

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by Steve Hall    Jan-28-14    
Topic: Super Bowl 2014



Chipotle to Launch 'Farmed and Dangerous' on Hulu

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Chipotle has announced plans to launch "Farmed and Dangerous," a Chipotle original comedy series that they say will satirically explore the world of industrial agriculture in America. Produced by Chipotle and New York-based Piro, the initial four-episode season will be presented weekly on Hulu and Hulu Plus beginning Monday, Feb. 17, 2014. While the show intends to integrate Chipotle's values, we are told there will be no explicit Chipotle branding.

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by Steve Hall    Jan-27-14    
Topic: Brands



Scarlett Johansson SodaStream Super Bowl Ad Should Be Banned Not Because It Mentions Coke And Pepsi But Because It Sucks

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So FOX wants to "ban" the Scarlett Johansson SodaStream ad because Coke and Pepsi are mentioned? While Coke is denying it had anything to do with the decision and SodaStream CEO Daniel Birnbaum is pissed -- though is capitulating by removing mention of Coke and Pepsi -- the Humanaut-created ad should be banned for another reason. It sucks.

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by Steve Hall    Jan-27-14    
Topic: Super Bowl 2014



Audi's Super Bowl Ad Is Super Bowl Awesome

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As has become the norm, by this Friday we will have seen about half of the ads that will air during the Super Bowl this Sunday. And as is always the norm, some suck and some are great.

One such great ad comes via Venables Bell & Partners for Audi. The ad, directed by biscuit filmworks' Noam Murro, has Super Bowl success written all over it. It's silly. It's over the top. It has a bleeding heart musician. It has undone sportscasters. And it has pets. But not just your every day pet. No sir. It has a Doberhuahua, a freakish combination of a Doberman and a Chihuahua which results in a scary looking dog with a gigantic head and a tiny body.

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by Steve Hall    Jan-27-14    
Topic: Super Bowl 2014



What Agency Account Managers Want From Creative

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It's an age-old battle...uh. excuse me...relationship between agency account managers and agency creatives. It's a relationship that, at times, can be the best kind of relationship and, sadly, at other times, can be the most disastrous.

Of course, no account manager or creative truly wants the relationship to be disastrous (unless they are one of those sadistic types who gleefully revel in the face of manufactured conflict), but all too often the relationship between account management and creative breaks down.

In this two-part series for Central Desktop, I'm taking a look at this relationship by reaching out to those on the front lines. This first part will focus on what account managers want and need from their creative department. Next week, part two will examine what creatives want and need from their account managers.

Let's dive in...

by Steve Hall    Jan-27-14    
Topic: Agencies



John Stamos Cockblocked by Full House Co-Stars in Dannon Super Bowl Ad

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Well this is lame. So Dannon has released its Super Bowl ad for this year and its a big let down. The teaser, which the brand released last week, delivered much more of a giggle with the camera panning to Bob Saget and Dave Coulier after Stamos finishes watching the game...and eating his Dannon Oikos yogurt.

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by Steve Hall    Jan-27-14    
Topic: Super Bowl 2014



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