Twenty percent of Americans speak a language other than English at home; 55% of Americans support same-sex marriage and 87% of Americans support interracial marriage.
With those numbers in mind, how does a commercial about an interracial family eating cereal draw more controversy and criticism than Radio Shack's Beats Pill Blurred Lines Ad?
Back in May, Cheerios released the first version of its Super Bowl ad with the young girl talking about heart health with her white mother and then giving heart healthy cheerios to her black father. With almost 5 million YouTube views, this was the most watched cereal ad in history, and it turned out to be the most controversial.
You know how you sometimes watch certain ads and you're like, "Damn, that's really bad. Where they trying to make it bad or did they just have no idea what they were doing?" After viewing this gigantic-created ad for Samsung subsidiary ProFluent, a language fluency certification service, we're pretty sure it's the former. At least we hope it's the former.
Watch as these insane applicants go to great lengths trying to convince the hiring manager that they can, in fact, speak Spanish. And then us know from which end of the spectrum this ad came.
OK, 45 seconds into this minute-long, Mullen-created ad for Acura that has us viewing a race between four mechanical horses and one real horse and I'm like, "How the hell is this going to become a car ad?"
We love a good fight, don't you? Well, that is, a good clean ad fight. Between creatives. Who are students. Trying to break into the industry. And one-up a fellow university at the same time.
So, yes, it is out pleasure to point you to CU at the AdFight, a sight on which University of Colorado Boulder students have formally accepted a challenge from Brigham Young University to engage in a 3-day ad battle they hope to have judge by you. Yes, you. They want advertising professionals to judge the competition and they's also love it if an agency would step up with a hypothetical (or real, for that matter) brief from which the battle can be based.
So come on. Help these students out. And remember, you were young and hungry once too.
Oh yea. Here's a great concept for a Diet Mountain Dew ad. Let's get Dale Earnhardt Jr. to tear the crap out of nature when he's called into action by a hunter's "Dale Call." That about sums up the Mountain Dew brand: Drink us and you, too, can become a lunatic to whom the term "tread lightly" has no meaning.
To tout its association with the Sochi Olympics, Carnival is out with an amusing and fun, Arnold-created ad which has a band of boys slowmo-ing their way to a Carnival water slide to bobsled their way down as a star-struck girl looks on.
And that's really al there is to sat about that. Enjoy.
As I said in part one of this two part series I wrote for Central Desktop which examines the relationship between agency account managers and agency creatives, it's a partnership that can be both positive and, at other times, disastrous.
And while neither account managers nor creatives want to work in a disastrous relationship, fostering a positive working relationship can be quite challenging.
In part one, we heard from account managers and what they need from creatives. Now we hear from the creative side. What do they need from account managers in order to create the stellar work everyone wants?
With "striking underwater visuals" this ad from Reason Partner and Untitled Films for Credit Canada has a simple message. Credit Canada is there to get you out from under. We love the analogy between drowning and facing financial difficulty. Because the two often feel the same.
Well, it's nice to know Canadians are just as in debt as Americans.
Personally, we prefer Maria Sharapova back in her Land Rover and Dentsu crotch shot days but, hey, we all grow up eventually.
If you haven't heard, last summer Sharapova was named Samsung brand ambassador for Sochi. Today, she and Samsung launched the Samsung Galaxy Studio inside Olympic Park. The Galaxy Studio Olympic Park will give people a chance to check out Samsung's newest technology and connect with the Olympic Games.
Of her involvement, Sharapova said,"I'm thrilled to join Samsung in the opening of its Galaxy Studio in the Olympic Park and delighted to be a part of today's celebration that symbolizes the start of Samsung's onsite Sochi 2014 campaign. As an athlete myself, I appreciate Samsung's efforts to provide personalized Games Time experiences to fellow Olympians and also fans through a variety of Studio experiences that help us all get the most out of the Games."
Pereira & O'Dell is out with a new campaign for Guitar Center titled "The Greatest Feeling on Earth". To kick off the campaign, the agency hooked up with Time Magazine's 2013 "Coolest Person on Earth", Questlove, as the campaign's first artist Ambassador. He will star in the first spot of a series of commercials that will feature other artists.