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7 Step Guide For Brands Using Content to Connect With Customers

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This in-depth guide from Marketo and Kapost, entitled A Modern Marketer's Guide to Successful Buyer Relationships, is one of the best guides we've seen for marketers looking to use content to connect with customers and build lasting relationships.

The guide comes in the form of a workbook you can use to ensure you are maximizing your content marketing efforts.

In the eBook, you will find:

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by Steve Hall    Feb-21-14    
Topic: Research



Everything is Awesome! And So Is Coke's Social Media Guard Ad

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We are all guilty of planting our faces in our phones in the middle of social situations. This sort of behavior would once be considered rude but, hey, since everyone's doping it, it must be OK, right?

Your parents and grand parents would be horrified if they saw you planting your face in your phone in the middle of dinner or while you should be playing with your newborn baby. But we all still do it so it must be OK, right?

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by Steve Hall    Feb-21-14    
Topic: Commercials



Old Navy Just Made Its Worst Commercial in A Long Time

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The comments on AdWeek's Ad of the Day review of Old Navy's new Chandelier-created ad featuring MADtv comic Debra Wilson sum it up perfectly.

"Interesting. I didn't laugh once. Nevertheless, I think this actually COULD be funny if they cut it to a :30 and simplify by focusing on the fake wand sounds gag. That's the only comedic idea I see here. The rest of this spot is just trying way too hard."

"Meh. You can tell the client added the ending."

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by Steve Hall    Feb-20-14    
Topic: Bad, Commercials



These Geico 'Everybody Knows' Ads Are Getting Boring

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When Geico first came out with its collection of ads in which people were put down for not realizing that, of course, everyone knows 15 minutes could save you 15 percent, they were funny. The retorts were witty, amusing and awkward enough to entertain.

Now they just feel contrived and stale.

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by Steve Hall    Feb-20-14    
Topic: Commercials



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Glad Crashes Parties With Cheerleaders, Firebreathers, Acrobats

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The next time you host a party, don't be surprised if a Glad-branded troupe consisting of cheerleaders, acrobats, fire breathers and stilt walkers appear to liven things up. Glad has teamed with three lifestyle bloggers to host parties at which the Glad-branded troupe will show up.

It's all to promote the brand's Black Bag line of trash bags.

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by Steve Hall    Feb-20-14    
Topic: Video



8 Content Marketing Mistakes to Avoid

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So content marketing. Everyone's doing it, right? Wait, you are doing it right? Good. But are you doing it, you know...right?

Make sure you are. Learn the eight deadly sins of content marketing, from the structural (don't overlook calls to action) to the intangible (what not to focus on).

Download this whitepaper now and make sure you aren't making any of these mistakes.

by Steve Hall    Feb-20-14    
Topic: Research



DHL Pranks Competing Delivery Services Having Them Ship Boxes Emblazoned With 'DHL is Faster'

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Here's an interesting prank. Claiming it has more vehicles, more employees and more locations "in most countries," the brand (or so it seems...we have reached out for clarification) decided to have it's competitors advertise for it.

Boxes were coated with a temperature sensitive paint that originally appeared black but upon warming up during delivery would reveal the message, "DHL is Faster."

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by Steve Hall    Feb-20-14    
Topic: Guerilla



Publisher Roundtable Brings Content Producers Together to Share Ideas & Experiences

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There are millions of blogs on the Internet and countless sites that offer tips, tricks, and tutorials for optimizing your site and taking advantage of content marketing. The problem though is that there are so many of these sites that what's being recommended on one is being advocated against on another--there seems to be little to no consistency when it comes to best practices for blogging.

To combat this, VigLink, a content monetization company, and Netpop, a market research firm, have teamed to launch a new platform which aims to bring content producers together to share their personal insights and experiences to help fellow publishers get the most out of their site.

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by Steve Hall    Feb-18-14    
Topic: Weblogs



You Will Down 10 Big Macs After Viewing This Creepy Eating Disorder Ad

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To combat the fact one in five women suffer from eating disorders, Enosh, the Israeli Association for Mental Health, is out with an ad that has a woman in her underwear getting "eaten" by creepy-looking, snake-like skeleton creatures. It's all to convey the fact eating disorders like bulimia and anorexia are "dead scary."

And so it seems, the campaign, created by TBWA\Yehoshua, aims to get women to imagine they have creepy-looking, snake-like skeleton creatures swirling around their midsections...unless they go out and down a few Big Macs. Or at least a salad or two.

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by Steve Hall    Feb-18-14    
Topic: Cause



You Won't Believe What This Military-Themed Ad is Selling

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And you will probably hate yourself for clicking through that ridiculous tease of a headline. In any event, TBWA Israel is out with a campaign that ams to get kids to love pasta. Touting Sugat's playfully-shaped pasta, the campaign uses a military theme following the familiar "It's a plane" approach parents use to get their little ones to eat.

Expect that Sugat pasta is so awesome, these techniques will no longer need to be deployed. And so the ads which carry the tagline, "No Need For Maneuvers," depict a decrepit looking warehouse where all the "open wide," "it's a plane," and "yummy, yummy" military-themed spoons have gone to collect dust.

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by Steve Hall    Feb-18-14    
Topic: Campaigns



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