During the last 20 years, the world of content creation has gone through some drastic changes. From making brochures and newspaper print ads, we are now in an era where content is everywhere, and it is mostly digital. Marketeers need to establish a presence on multiple offline and online scenes. According to the FotoWare report of industry trends, 72% of respondents reported having a noticeable increase of digital files from 2019 to 2020, a trend that makes no signs of slowing down. Therefore, marketers today must deal with more content than what they did before, which needs to be managed effectively if one wants to keep up with the competition.
"When the going gets tough, the tough get going" is a clichéd phrase but it applies aptly to the current Covid-19 situation. There is no end in sight and businesses face a severe crunch, especially eCommerce. Do you simply down shutters or gird up your loins and get down to taking on the challenge? The latter is preferable and for this, SEO is the best tool to help you adapt to changing market scenarios.
Instagram is a social application that is known for introducing new features to its application with time. This is one of the vital reasons behind the staggering rise in the user base of this social application. Now, Instagram has introduced a new feature, Instagram reels that have garnered the marketer's attention and Instagram users.
Drive Gen Z With Instagram Reels:
Instagram Reels has a duration of 15-seconds. Reels can be utilized as a medium to drive Generation Z. Because this age group is intrigued by the short-duration video content. Hence, reels can be used as a medium to drive Generation Z towards you. Notably, Instagram reels possess the exact characteristics of TikTok, which has nearly 41% of its total user base as Generation Z. So, If your target audience is this age group, then you should frame your strategy around Instagram reels and post consistently on your brand page. With Trollishly you could fuel-up the reach of your reels.