Email marketing is probably the highest-value marketing strategy to grow your business. Businesses of all sizes are using email marketing to reach their new and existing audience. If done right, email copywriting can be the driving force of your business growth. Besides, email marketing is a highly cost-effective strategy. One study shows that it can earn you an incredibly high ROI of $44 for every dollar spent.
The hardest part is getting your audience to open and actually read the emails. So, to make your subscribers open the email and read it, you have to visualize your audience and create emails with the reader in mind.
Are you struggling with writing an email marketing copy that converts?
In this post, we have listed 7 Email Copywriting Tips that will help improve conversions and get more leads and sales.
When you're running a small business, time is money. Because your time runs tight, you need to focus on marketing activities that generate the greatest ROI. If you don't have an airtight email marketing strategy, you're probably leaving money on the table and wasting time. Small business owners can't afford to let that happen.
According to outsourced CMO and marketing consultancy Hawke Media, email strategies drive anywhere from 20 to 25 percent of total online revenue. The reason so many small business owners miss out is that they're often focused on short-term sales. While this is understandable, it doesn't have to be an either-or situation.
Email marketing is one long-tail strategy that can magnify the impact of your other marketing activities. When used effectively, email can convert leads into customers, customers into repeat buyers, and repeat buyers into brand evangelists. You'd be amazed at how much more effective even one brand evangelist can be as compared to dozens of paid advertising campaigns.
It takes time to build campaigns that convert, yes, but once you get them set up, you can lean on automation to do the heavy lifting for you. Listed below are five smart ways to use email marketing to generate more online sales.
From the moment an ad campaign goes live, marketers start tracking metrics like engagement, click-through rates, and customer acquisition costs (CAC) to gauge what their next strategic move should be.
If your campaign is delivering great results, you might put more ad spend behind it for a longer period of time. If the results are subpar after a few days or a week, you might nix the campaign altogether and rethink your approach.
You want to save as much money as you can while still converting more customers, especially when budgets are tight. The goal here is to keep CAC low, but this is often easier said than done.
In this post, we'll share five ways that you can lower production and distribution costs for your video ad campaigns. That way, you can create quality ad content without overextending your budget and racking up unnecessary costs.
What's the Disruption of the Online Marketplace means for eCommerce Businesses
Marketplaces have recently changed the way people do business. In the past, there was an average man who would buy an item and then sell it to another person for a profit. Or he hired someone and then offered that person's services to the customer. Online marketplaces have enabled people to connect directly and freely with one another to trade on their terms.
From the beginning of eBay in 1995 to the wide range of markets available today, the principle has remained the same: eliminate intermediaries, reduce costs and give the parties complete freedom of contract. However, as with all other industries, the recent pandemic has had a major impact on online markets. However, unlike many other industries, the impact has been largely positive. But first, we discuss the main drivers of web market development when market disruption occurs and what this disruption means to your business.