There are over 5 million apps available for you to download at this moment in time. So needless to say, there's a lot of competition you need to beat out.
Launching an app requires a lot of research and marketing efforts to make sure that there's a demand or need for it in the crowded marketplace. While there are tons of tools and strategies you can use to analyze that, none of them are as important as app store optimization.
Also known as ASO, app store optimization is a process that utilizes targeted keywords to increase an app's visibility within app stores like Apple's App Store and Google Play. Similar to search engine optimization or SEO, ASO targets keyword phrases that people are most likely to use while searching for a similar app within an app store.